Second times the charm, at least for the board game Amerika. A few months ago, Historical Board Games launch a Kickstarter campaign for its new board game Amerika. While a large number of people backed the project, it fell considerably short of its goal and funding was unsuccessful.
Strengthened by the support of those initial backers, HBG relaunched its campaign with a few changes to its focus. Rather than the typical “fund the game then introduce stretch goals” style that many projects fall on, HSB went a different direction and implemented stretch goals right off the bat. Many of these stretch goals fell below the over campaign’s goal. This was an interesting strategy that really paid off.