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Category: Game Business

Ouya Matching Funds A Great Deal For Developers

The Ouya $1Million Free The Games Fund

With the news yesterday on Ouya’s plans to match the successful Kickstarter campaigns of potentially Ouya exclusive games, a lot of people, both press and developers alike, have wondered if this is a good deal for indie developers. After thinking about it and seeing some numbers, I think it is.

The first thing going for Indie developers is that there are roughly 58,000 Kickstarter backed consoles in circulation right now. That is not including the thousands sold both by Ouya directly and participating retailers. That means there are 10s of thousands of console owners hungry for quality games to reach the console. While asking those console owners to wait a year or more for your game might seem daunting, it is nothing new. It happens all the time on Kickstarter.

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